#How to reduce size of pdf for fb ads how to

Ultimately, you’ll want to dive deeply into the data of who your customers are and what they like about your product so you can position your ads and CPM for success.

With this tool, you can import email addresses for more effective retargeting.

Drive internal adoption by sharing your new segments with relevant teams and stakeholdersĪ great way to target users online is by using Facebook’s Custom Audiences feature, which lets users connect with others who have a preexisting relationship with their business.Start building your customer segments by gathering customer data and selecting the right segmentation variables that reflect meaningful customer differences.Establish a shared definition of the problem and solution to reduce the possibility of misunderstandings.You can separate the segmentation process into three distinct phases: Some of the most common types of customer segmentation include demographic segmentation, geographic segmentation, behavioral segmentation, psychographic segmentation, and customer journey segmentation. To reduce your ad CPM, you need to nail down who your ads are intended for to maximize your results. Segmentation is necessary in allowing you to target the most and least engaged customers at a more granular level. To get the most bang for your buck, it will be essential to understand your customer segment in depth. You can also extend the scheduled run time of your marketing campaign so the algorithm is compelled to efficiently test and deliver your ads to the correct audience. In addition to testing your audience, you can also split test different copy and visuals on the same audience. Split testing can also help you understand exactly what’s working and what’s appealing to your target audience. For one, you can improve your ad’s relevance score. Luckily, there are a number of factors that can help you reduce your Facebook ad CPM. To take control over your budget, counter-intuitively, you need to reduce the role CPM plays in your Facebook spending. The algorithm was created to generate maximum revenue no matter how much money it costs. It is important to note that when Facebook is on automatic pilot and in control of your ad spend, it will run through the money quickly. When you do that, you’ll lower your Facebook CPM.Īfter reading that last paragraph, you might be asking yourself: “How, exactly, does a targeted ad lower my Facebook ad costs?”įor the answer to that, we have to look at the relevance score. Take advantage of those features to run ads that will specifically appeal to a small group of people within your market. Within those two broad categories, you have plenty of options. You can target people based on demographics and interests. That allows you to appeal to a specific segment within your market. That principle applies to online advertising as well.įortunately, Facebook allows you to define a very tight audience for your campaign. It’s a well-known principle of marketing that the bigger audience isn’t necessarily the best. Strategies to Lower Your Facebook CPM Use Facebook CPM’s to Perform Laser-Like Targeting Now, let’s look at some ways to get that Facebook CPM as low as possible. It’s one of the ways to gauge the effectiveness of your campaign. The “M” in the acronym is really a Roman numeral.Īlmost all online advertising platforms provide reports that show your CPM. If you’re brand, spanking new to the digital marketing scene, you might be unfamiliar with the acronym “CPM.” It stands for “cost per 1,000 impressions.”

#How to reduce size of pdf for fb ads how to

Watch the below video from digital marketing expert John Lincoln to get a clear step-by-step explanation on how to reduce Facebook CPM before we take a deeper dive in the article: How to Raise Your Relevancy Score Diagnostics.In this article, we’ll go over some ways that you can lower your Facebook CPM and maximize your return with Facebook advertising. That’s why you need to pay close attention to your analytics and set up a campaign that minimizes your Facebook CPM.

Updated: It’s entirely too easy to waste money when it comes to advertising on Facebook.